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Digital Services sector update 2022年第四季度网络服务报告

2023-2-9 16:54| 发布者: 派大星 111 0

摘要: Read our Q4 2022 report on the digital services sector update. Learn about the increasing global value of social commerce, which is projected to reach $2.9tn in 2026. With half of US Millennials and Gen Z consumers shopping on social media, it has become
Global value of social commerce will likely reach $2.9tn in 2026, up from $992bn today
In 2019, about half of US Millennials and Gen Z consumers shopped on social media, making it a key focus for brands
Consolidators are looking to acquire specific capabilities in the social platform space to meet the ever-changing demands of their clients as well as the increasing share of ad wallets going here

026年,全球社交商业价值可能达到2.9万亿美元,高于今天的992亿美元
2019年,大约一半的美国千禧一代和Z世代消费者在社交媒体上购物,这使其成为品牌的重点
整合者正寻求在社交平台领域获得特定的功能,以满足客户不断变化的需求,以及越来越多的广告钱包份额