Global value of social commerce will likely reach $2.9tn in 2026, up from $992bn today In 2019, about half of US Millennials and Gen Z consumers shopped on social media, making it a key focus for brands Consolidators are looking to acquire specific capabilities in the social platform space to meet the ever-changing demands of their clients as well as the increasing share of ad wallets going here 026年,全球社交商业价值可能达到2.9万亿美元,高于今天的992亿美元 2019年,大约一半的美国千禧一代和Z世代消费者在社交媒体上购物,这使其成为品牌的重点 整合者正寻求在社交平台领域获得特定的功能,以满足客户不断变化的需求,以及越来越多的广告钱包份额 |