BackgroundNo matter your industry,brand,or business model,as a customer-obsessed company you've madeObjectivespersonalization a top priority.Arguably nothing is moreimportant to growth and other business outcomes thanthe ability to deliver compelling experiences matched tothe context and expectations of each consumer in anygiven moment.Success with personalization starts with the masteryof customer data.To build and maintain that mastery,brands must navigate hyper-accelerated change tomake constant and critical decisions about where andhow to uplevel the data capabilities that empowerpersonalization at scale.To help you plot the most effective path forward,wesurveyed more than 600 marketing,data,and IT leadersat leading brands across a diverse set of industries toevaluate key aspects of their customer data strategies asthey attempt to meet these disruptions head-on.In this report,we use the survey results to:1.Identify critical gaps and roadblocks to the masteryof customer data2.Highlight its effect on personalization at scale andits impacts on growth,brand value,innovation,andother key business objectives3.Explore ways brands can close these gaps to getback on trackM2022 Q3 CUSTOMER ENGAGEMENT REPORT02