AcknowledgementsThis report would not have been possible without the significantcontributions of the industry leaders who supported our research and sharedtheir opinions with us.In particular,Winterberry Group is grateful toour project sponsors for their time,efforts and insights:Premier SponsorAdobeSupporting SponsorsMERKLEMicrosoftNOTICEThis report contains brief,selected information and analysis pertaining to the advertising,marketing and technology industries and has been prepared by Verista PartProjections and opinions in this report have been prepared based on information provided by third parties.Neither Winterberry Group nor its respective sponsorsmake amy representations or assurances that this information is complete or completely accurate,as it relies on self-reported data from industry leaders-including