iOS和Android平板电脑用户用户构造bu同

截至dao2012年6月的数据,iPad的用户男性稍高(52.9%),较年青(44.5%年纪小于35岁)更为富有(46.2%家庭收入在100K$以上)。

而Kindle Fire的用户女性更高,56.6%为女性,Android和Kindle Fire用户的家庭收入都低于iPad,跟智妙手机用户的家庭收入接近

Demographic Profile: Tablet* and Smartphone Audience
3 month avg. ending June 2012 
Total U.S. Tablet Owners and Smartphone Subscribers, Age 13+
Source: comScore TabLens and comScore MobiLens
Total SmartphoneTotal TabletiPadAndroid** TabletKindle Fire
Gender
Male51.9%50.0%52.9%50.9%43.4%
Female48.1%50.0%47.1%49.1%56.6%
Age
13-176.0%5.5%4.7%6.2%5.5%
18-2417.5%13.0%14.0%12.9%12.2%
25-3424.6%24.2%25.8%22.5%24.7%
35-4421.0%20.6%21.4%20.1%20.5%
45-5416.7%18.1%16.8%19.7%16.9%
55-649.0%11.0%9.7%10.8%12.5%
65+5.3%7.6%7.5%7.8%7.6%
Household Income
<$25k12.0%7.8%5.5%11.7%7.0%
$25k to <$50k19.6%18.1%14.4%20.4%20.9%
$50k to <$75k19.3%19.1%17.2%20.0%21.3%
$75k to <$100k15.6%16.7%16.6%15.3%17.5%
$100k+33.5%38.4%46.3%32.5%33.3%

Source: comScore TabLens and comScore MobiLens

Total SmartphoneTotal TabletiPadAndroid** TabletKindle FireOverall Satisfaction8.18.68.88.28.7

*comScore defines a media tablet as a touchscreen tablet device with a slate form factor, a 7 inch or greater screen size and a data connection, but no voice plan. Single purpose eBook reader devices are excluded from this definition.
**For this analysis, Kindle Fire was excluded from the Android tablet total.

Apps,价格,品牌是购买决定计划的最重要影响身分

具体见下表影响用户购买平板电脑的推敲身分

Top Purchase Consideration Factors for Tablet*, iPad, Android OS and Kindle Fire Purchasers on a 10-Point Scale 
3 month average ending June 2012 
Source: comScore TabLens
Total TabletiPadAndroid** TabletKindle Fire
Selection of apps available for my tablet7.78.17.37.5
Price of the tablet7.77.27.98.1
Brand name of the tablet7.58.07.07.4
Tablet operating system7.57.87.47.2
Music and video CAPA 中美精力分析联盟bilities7.47.67.17.4
Recommended by friends/family6.56.76.16.5
Tablet has same OS as my phone6.46.66.36.1
Social networking features6.26.36.06.3
Recommended by retail salesperson5.35.35.35.2

Total U.S. Tablet Owners, Age 13+, U.S. 

*comScore defines a media tablet as a touchscreen tablet device with a slate form factor, a 7 inch or greater screen size and a data connection, but no voice plan. Single purpose eBook reader devices are excluded from this definition.

iPad用户对平板电脑知足度最高

Overall Device Satisfaction for Smartphone, Tablet*, iPad, Android OS and Kindle Fire Purchasers on a 10-Point Scale
3 month avg. ending June 2012 
Total U.S. Tablet Owners and Smartphone Subscribers, Age 13+
**For this analysis, Kindle Fire was excluded from the Android tablet total.

*comScore defines a media tablet as a touchscreen tablet device with a slate form factor, a 7 inch or greater screen size and a data connection, but no voice plan. Single purpose eBook reader devices are excluded from this definition.
**For this analysis, Kindle Fire was excluded from the Android tablet total.

comScore:美国平板电脑用户研究插图