今天酒店预订的50％以上是通过数字渠道。罗兰贝格和奥地利旅馆协会（OHV）分析了一项新的研究，“饭店业4.0 – 利用数字化来吸引客人，提高效率”，分析旅游和酒店业务的国际连锁酒店和初创企业的网上活动。报告是从专家建议，酒店经营者如何赢回客户，并把数字化对他们有利的目录。该研究强调19计划酒店经营者应在自己的企业。受访者在看到获取新客户的最大机会，在不断增长的价格压力最大的风险。
More than 50 percent of hotel bookings are already made through digital channels today, with platforms calling the shots in online sales and new providers crowding in to the market. Roland Berger and the Austrian Hotel Association (ÖHV) analyzed the online activities of international hotel chains and start-ups from the travel and hotel business in a new study, "Hotel Industry 4.0 – Leveraging digitization to attract guests and improve efficiency". The result is a catalog of recommendations from the experts for how hoteliers can win back customers and turn digitization to their advantage. The study highlights 19 initiatives hoteliers should take in their own businesses. Respondents see the biggest opportunity in acquiring new customers and the biggest risk in the growing price pressure.