A word from Sandvine CEOLyn CantorApps have become extensions ofDisney,TikTok and others.We even glanceourselves,helping us navigate allat the impact HD and UHD devices mayhave,motivating streaming platforms toto others,our health,our education,ourcreate 4K plans that promise high picturework,our hap piness through escapismquality and OoE (mind you,without anyand entertainment.The average personinput from the operators over whosespends as much as 5 hours per day onmobile apps,in addition to those theyAdditionally.we take a closer look at thebring the total time on apps to as muchas 7or8 hours per day.over short-fomm video phenomena likeTikTok YouTube Shorts,and InstagramLyn CantorApplications are therefore becoming aReels,and how different categories of apps.CEO Sandvinemanifestation of all that operators do tolike social networking and messaging,arebuild and optimize their networks.Customertrying to capitalize on that fervor to make upsatisfaction is inextricably tied to applicationfor now-flailing engagement,as the youngerquality of experience (App QoE).This is whygeneration continues to move away fromwe are committed to App QoE,becomingapps they view as staid and stodgy.Sandvine,the App QoE companyAs you read through the different sections ofFor the purposes of this report,we tap intothe report,you'll see what's behind the 24%what makes us the App OoEexperts:increase in video traffic,and the 23%advanced heuristics and machine learning toincrease in overall intemet traffic-despiteclassify network traffic by application,asthe fact people in most regions haveretumed to in-person socializing.leaming.applications (as you'll see pages 10-15).and working.We put context around thoseBy calculating throughput at 250mstrends on page 6,where we explain how theintervals,we"score"App OoE through thelens of 10 app categories,which we stratifythe momentum toward new digital behavioron pages 12-14 and in our regional trends.and app usage.starting on page27.In our Spotlights on pages 25and 32,we takeBy examining the volumetric trends withineach category,we reveal which individualWorld Cup may have on streaming video,andapplications are exerting the most pressureon networks.We can see that this year,inobfuscating views into traffic worldwide.H1 2022,eight of the top-10 apps byvolume are based on video,and we furtherOn page 22.you'll see how the growingidentify the biggest culprits.such aspenetration of smartphones worldwide,andNetflix,YouTube(and its QUIC traffic).the higher comfort levels with consumption